DUTCH NEW NARRATIVE LAB

DNNL Launchpad is here

Are you an ambitious founder building a business that could impact thousands? Are you building a meaningful business that can bring about positive change?

Then we are looking for you!

With access to Industry experts, peers, Investors and corporates the DNNL Launchpad program offers founders from all backgrounds a unique & tailor-made program to accelerate their growth.

Apply  for the 2024 cohort!

DUTCH NEW NARRATIVE LAB

The Dutch New Narrative Lab (DNNL) initiative was developed from a Diversity Exploration commissioned by the Ministry of Economic Affairs & Climate in the Dutch startup ecosystem. The Exploration was conducted by serial tech entrepreneur, Investor and Multi-Board Member, Ruben Brave, founder DNNL.

 
 

Our Mission

The mission of the DNNL Foundation is to improve access to innovative entrepreneurship for all underrepresented groups in the Dutch startup scene (e.g. women, persons with a migration background, LGBTQ+, neurodiversity but also scientists). DNNL aims to foster the hidden gem of diversity and inclusion in startups, scale-ups and corporate ventures in the Benelux and Germany, with economic ties to the Dutch economy.


DNNL roughly carries out 3 matters. First, she provides an (I) ecosystem monitor, a kind of “diversity & inclusion” thermometer for the NL startup world. Secondly (II) DNNL provides a 'sales driven' entrepreneurial lab, a breeding ground, in technical jargon an incubator, for entrepreneurs from both underrepresented and overrepresented groups who recognize the innovative power of diversity & inclusion and want to monetize it professionally. And thirdly (III) DNNL collaborates with several partners to build a media platform; not only for more visibility for the entrepreneurs involved, but above all to tilt the dominant standard image of “the innovative entrepreneur”.”

KEY FACT FINDINGS

  • 1

    Repeated test research from McKinsey and Boston Consulting Group has shown that gender diverse companies can perform up to 25% better than non-gender diverse and ethnically diverse companies can perform up to 36% better. This means improved D&I in business leads to increased GDP growth.

  • 2

    Netherlands is moving away from it target concerning SDG 10, reduced inequalities.

  • 3

    Native Dutch citizens score highly, (above average) in 18 out of the 20 indicators of wellbeing whereas, Dutch citizens with a non-western background do not score highly on any of the wellbeing indicators and score poorly, (below average) in 17 out of the 20 indicators.

  • 4

    Entrepreneurship is a good pathway to improved wealth and wellbeing, allowing individuals to take ownership of their personal development giving them a sense of mastery and competence which is then accompanied by lower levels of work related stress.

  • 5

    24.2% of the Dutch population has a migration background with 14.4% est. coming from majority non-white ethnicities.

  • 6

    Good workplace relationships and having a sense of belonging have been shown to be top priorities for talent when considering career changes, consistently ranking far above financial remuneration and even career progression.

Letters of support

Overview of past events

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Contact

Plantage Middenlaan 62
1018 DH Amsterdam

Email
info@dnnl.org